Web Writing

From Sun.com:

You can double the usability of your web site by following these guidelines: for two sample sites studied in Sun's Science Office, we improved measured usability by 159% and 124% by rewriting the content according to the guidelines.

Writing for the Web is very different from writing for print:

• 79% of users scan the page instead of reading word-for-word
  
  
• Reading from computer screens is 25% slower than from paper
  
  
• Web content should have 50% of the word count of its paper equivalent
  
  

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